You want maximum impact? Then be nice.

Imagine this.

You’re sat at your desk, in your office, with your mobile by your side. You’re tapping away at the keyboard and your phone rings. On the screen it shows the name of your boss. What’s the first thing that comes into your mind?

Something positive? Something negative?

Now imagine this. You pick up your phone and ring one of your team. Your name appears on their screen as it rings.

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