We don’t like to admit that we are bias. But we are.
We prefer a particular brand, we prefer particular foods, colours, music, sports teams. But these aren’t really a problem.
It gets challenging when people are involved.
Subjects like gender, race, religion, age, these are sketchy territory. That’s why they are protected in businesses and rightly so. Companies have specific development programmes to raise awareness around them.
We’d struggle to openly admit that we have a bias in any of these areas.